In the past several months, I've kinda neglected my @ntrepreneurchic Twitter account even though I have more than 10, 000 followers. I just simply lost interest in Twitter because of the junk that some Tweeters post and too many money-making schemes on my timeline.
However, about a month and a half ago, I started a fashion blog and I had to think of a strategy in order to get the word out there. What better and free way to do it than social media? So I got on Twitter, created a new handler @heyitslynneg which is specific for my fashion blog and I also created my Facebook fashion blog fan page.
A few weeks later, my Twitter followers grew from zero to over 4,700 followers and my Facebook with about 10% of that number and growing rapidly.
Here's how to find your target market for free using Twitter:
1. Find a famous brand in your niche.
In fashion, I personally like and wear Forever21 clothes. The first known brand I could think of whose followers would be interested in what I have to show on my blog would be Forever21 followers, don't you think? Forever21 has over 222,000 followers! Imagine getting even just a portion of that.
Now of course you don't necessarily have to be limited with just one known brand. I'd like to find as many known brands as possible and following their followers. In fact, Twitter makes those suggestions. See, on the profile of the brand whose followers you want to follow, you will see "Similar to @Brandnamehere" See screenshot below.
When you click View All, you will find more brands whose followers might be interested in what you have to offer. You can also begin following the followers of these brands.
Another suggestion feature of Twitter is the Who to Follow at the top bar. This feature suggests users based on who you follow.
And on that same page, there is a tab called "Browse Interests" which are basically different industries.
2. Using keywords relevant to your niche, use the search function with the hashtags, after all, that's what they're there for.
In this strategy, you will find both brands and individuals who tweeted about #keyword and who might be interested in what you have to offer. The good thing about this feature is that you can search as many times as you want using all the keywords you could think of and the "Save this search" button will save your results and you can always go back later if you don't have the time to sit through it.
3. Use the Advanced Search function.
Another wonderful targeting tool is the "Refine Results" function or the Advanced Search. I think the most amazing part in the advanced search is the Geo-Targeting part. You can find followers who are following the brands in your niche and who mentioned your keywords in locations that are near you! How much more targeted can that be?! This is amazing!
For the Twitter newbies, you're probably wondering how can following other people gain you followers? See, there are Twitter users who will follow you back and there are those who won't. Obviously you have got to have a system to track the reciprocal and the non-reciprocal follows. In reality, this is extremely time-consuming. Even following the followers of the brands in your niche does take time. Imagine following 222,000 Forever21 followers manually? Who has this much time to sit in front of the computer and track whether the individuals you're following are following back or not.
Let me tell you why this is important. Twitter has a follow limit, especially if you don't have that many followers yet. For brand new accounts, you're only allowed to follow up to 2,000 users. If you hit that limit, you will be stuck until it's lifted when you gain more followers and I'm really uncertain as to the ratio as of this time. Unfortunately, as wonderful as Twitter is, it is not equipped with feature to track your follows. It is important to un-follow non-reciprocal follows so that you don't get stuck in the limit and have to wait weeks before you can follow again. Here's the key: Automation. Work smart, not hard. Find tools that will help you accomplish your goals in social marketing!
My next post will be how to increase your Facebook fanbase using Twitter…
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